The Book

Jim Stengel; Grow : How Ideals Power Growth and Profit at the World’s 50 Greatest Companies

The Big Idea

The key to building sustainable business growth is directly linked to your ability to connect with fundamental human emotions. Define and build your brand ideal to directly improve people’s lives.

Speed RAP

Stengel takes it one step further than most. Making the world a better place is not just a nice thing to do. It’s the key to building sustainable business growth. Do it because it’s good for business! And, he has the numbers to back up his idea based on a ten year study of more than 50,000 brands from around the world.

Your Challenge

Create a new story for your business. An ideal story. One that changes people’s lives. Define it, build it and attract people to it. You will be rewarded.

[easyazon-link asin=”0307720357″ locale=”us”]Buy Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies on Amazon (affiliate)[/easyazon-link]