Social Media’s Killer Application

The Book

Jeff Howe, Crowdsourcing

Speed RAP

Mass production is now in the hands of the masses. And, it’s got nothing to do with standardized, low-quality, generic products. Instead, Crowdsourcing is the smoking gun. It’s the Weapon of Mass Construction for those wired to the web and online communities. It’s collaboration at a global scale. Finally, we might just make this world work!

The Big Idea

The killer application of social media is crowdsourcing. User-generated content allows the user to create a crowd – connect with me, link with me, be my friend. And, with a crowd you can create almost anything. You can even change the world… of media, communities and government.

Your Challenge

Create, connect and collaborate. Your new mission is to inspire a crowd and get them thinking and working together. What are you going to create?

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