How to Captivate Your Clients with Killer Content
The Book
Ann Handley and CC Chapman; Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Speed RAP
Content is the new advertising. In a world of information overload we don’t want more biased ads and PR spin. Instead, we want to learn and be informed.
The Big Idea
Content Marketing is the key to lead generation. And, to take advantage you’ll need to redesign your business as a publishing entity. Share what you know to position yourself as market leader.
Your Challenge
Be content! Create your Content Marketing strategy to educate, enlighten and solve your audience’s problems. The best content wins!
[easyazon-link asin=”1118232607″ locale=”us”]Buy Content Rules on Amazon[/easyazon-link]