What you need to succeed online

The Book

Chris Brogan & Julien Smith; Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Speed RAP

The web + social media is re-humanizing business and our interactions with each other. Gone are the days of interrupting, talking at and yelling to gain attention and make sales. Today we need to build trust, be helpful and converse with other human beings.

The Big Idea

The command and control military style leadership and in-your-face selling of the past is dead on the web. To succeed online using social media you need to lead from behind. Build trust, develop credibility and if you help enough people the sales will naturally follow.

Your Challenge

Stay above the Web Line! Become a lighthouse leader. Attract a followership and help them avoid the rocks. Be the shining light they trust and assist their safe and bountiful passage.

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