How to Profit From Your Unique Business Advantage

The Book

Richard Rumelt; Good Strategy, Bad Strategy

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The Big Idea

Strategy is about making the most of your resources in dealing with your current situation. Yet, most strategy is not strategic. It’s a good plan at best. And, ultimately, this undermines your organisations chance of success.

Speed RAP

Bad strategy is a loose plan based on fluffy buzzwords, financial goals and lots of hope, all intended to hide a lack of clear thinking. Good strategy diagnoses the challenge you face, defines guiding principles to steer you forward and provides a coordinated set of actions to implement.

Your Challenge

Ready to make the most of what you’ve got? It’s time to sit down and think, ask some hard questions and face the truth. Use this RAP to define your unique business advantage and how you’re going to profit from it.