Why your personal brand is everything

In an age of change, the one thing that remains solid is your reputation. Well, if your reputation is solid... If it's not you're in deep trouble...

Gary Vaynerchuk is one of the Social Media A-listers.
He's a star. An offbeat, in your face and absolutely authentic star.
He's his own man and that's what I love.
His keynote style is not one to copy literally. But, please do copy his 'be yourself' attitude. I guess that means, don't copy anything. Just be yourself.

One of my favourite Gary videos is his keynote at the Web 2.0 Expo New York (Feb 2009).
It's the third vid from the top on this page.
Or, here's a direct You Tube link.
Either way, check it out.

Keep your eyes peeled for these three standouts:

1. Legacy Versus Currency. Your legacy is way more important.
2. You only get to play this game once - one life!
3. And, self-brand equity. The real power of social media.
   

How you can apply this to you?