Design Advantage : The Secret to Creating Long-Term Value 16

Design Advantage : The Secret to Creating Long-Term Value 16
Derived from: Roger Martin's The Design of Business

Companion Pieces
PROFIT : Want to fill your brain with more great ideas? The obvious thing to do is buy a copy Roger Martin’s book and read that - We only select 12 books a year so you know it’s good! And, here’s a couple of other resources to extend, enhance and enrich your learning.

The E-Myth
This small-business bible is all about turning your heuristic into an algorithm. In E-Myth speak it’s going from the technician to the business builder. Gerber outlines the systems you need to turn your small business into a money-making machine. Start here and then graduate to E-Myth Mastery.

E-Myth Book Summary from Superb Coaching - It's a great summary!

E-Myth Revisited on Amazon (non-affiliate link)
E-Myth Mastery on Amazon (non-affiliate link)


The Opposable Mind
Roger Martin’s previous book.
It’s Design Thinking for the Individual.

The Opposable Mind on Amazon (non-affiliate link)




How to Think Right
Another take on the design revolution. Pink highlights six modes of Right-Brain thinking for you to develop to stay ahead in the Conceptual Age. And, you guessed it, design is one of them!

Get the Book Rapper Issue How to Think Right
Derived from Daniel Pink, A Whole New Mind on Amazon (non-affiliate link)


Frog Power
If you’re serious about transforming your organization into a Design Thinking empire then you’ll need to clean out some cultural debris. This issue shows you how.

Get the Book Rapper Issue Frog Power
Derived from Steve Saffron and Dave Logan's The Three Laws of Performance on Amazon (non-affiliate link)



Get the full Book Rapper issue: Design Advantage

10 Hot New Books from Book Rapper'd Authors

10 Hot New Books from Book Rapper'd Authors
Many of the authors of books we’ve rapped are serial offenders. They keep writing more books! So, here’s a list of new books from the authors of ones we’ve covered in previous Book Rapper issues. Note, the dates… a couple are so hot they haven’t been released just yet. Check the due dates. Note: I haven’t read any of these books. I figure if I liked their last one, these might be pretty good too… If you’ve read them, leave a comment with your thoughts.
Another note: All book links are non-affiliate links to Amazon.

Seth Godin - Linchpin
Previous Book: Meatball Sundae
Book Rapper issue: Marketing How-Now
New Book: Linchpin: Are You Indispensable?
Available: January 26, 2010.






Joseph Jaffe – Flip the Funnel
Previous Book: Join the Conversation
Book Rapper issue: Talk With Me
New Book: Flip the Funnel: How to Use Existing Customers to Gain New Ones
Available: February 8, 2010





Daniel Pink – Drive
Previous Book: A Whole New Mind
Book Rapper issue: How to Think Right
New Book: Drive: The Surprising Truth About What Motivates Us
Available: Now!





Malcolm Gladwell – What the Dog Saw
Previous Book: Outliers
Book Rapper Issue: Anti-Self-Help
New Book: What the Dog Saw: And Other Adventures
Available: Now!




Ori Brafman – Sway
Previous Book: with Rod A. Beckstrom; The Starfish and the Spider
Book Rapper issue: Leaderful
New Book: with his brother Rom Brafman; Sway: The Irresistible Pull of Irrational Behaviour
Available: Now!




Chris Anderson – Free
Previous Book: The Long Tail
Book Rapper issue: Make Money From Niches
New Book: Free: The Future of a Radical Price
Available: Now!





Timothy Ferriss – The Four Hour Work Week (Expanded)
Previous Book: The Four Hour Work Week
Book Rapper issue: The Four Hour JOLT!
New Book: The Four Hour Work Week – Expanded Edition – with 100 additional idea filled pages.
Available: Now!



Chip and Dan Heath - Switch
Previous Book: Made to Stick
Book Rapper issue: The Sticking Point
New Book: Switch: How to Change Things When Change Is Hard
Available: February 16, 2010




Michael A Banks – On the Way to the Web
Previous Book: Blogging Heroes
Book Rapper issue: We Blog
New Book: On the Way to the Web: The Secret History of the Internet and Its Founders
Available: Now!




Barry Libert – Barack Inc
Previous Book: with Jon Spector, We Are Smarter Than Me
Book Rapper issue: The Bees Wees
New Book: with Rick Faulk, Barack, Inc.: Winning Business Lessons of the Obama Campaign
Available: Now!



If you've read any of these books, add a comment and tell us what you think...

How to Share Book Rapper with your Audience

How to Share Book Rapper Issues with your Audience
Following from my previous post and the launch of our CC license, plus a prompt from Matt Hern, here's all of the Book Rapper issues thus far in one easy-to-share blog post.






















































PS: Thanks to James Tuckerman of Anthill for putting me onto Issuu.com

12 Must Read Business Books

Here's the Book Rapper 12 Must Read Business Books for April 2009...

Good to Broke: Why some companies completely mess things up and others don’t
Jim Collins

The Zero Hour Work Week: How to spend your time waiting for the Post-Global Financial Meltdown recovery
Timothy Ferriss

Book Yourself Silly: The fastest, easiest and most reliable system for getting more work than you know what to do with at prices you can’t possibly make a living from
Michael Port

The One-Minute Managers Guide to Wasting Time on Facebook
Ken Blanchard and Mark Zuckerberg

Tipping Points for Blinking Outliers
Malcolm Gladwell

Purple, Spotted Cows with Yellow Stripes, Football Boots and Long Tails
Seth Godin and Chris Anderson

The L Myth: Why most bosses don’t have a bloody clue about Leadership and what to do about it
Michael Gerber

The Vista Story: How I became addicted to my Apple Mac
Bill Gates
(Gates tells the real reason he quit as CEO of Microsoft.)

Feigned Optimism: How to fake interest in your current job until you get your next one
Martin Seligman

Out of My Whole New Mind: How my right-brain took over from my left-brain
Daniel Pink

The Hitchhikers Guide to your next Job Interview
Douglas Adams
(Includes a bonus chapter on taking the bus.)

Cheatonomics – How to bankrupt your company through Accounting Fraud
Kenneth Lay, former CEO of Enron

Let me know which ones we should RAP as our next book.

Daniel Pink Goes Manga

Daniel Pink, author of Free Agent Nation (Amazon) and A Whole New Mind (Wikipedia) has written a manga comic. It’s illustrated by the award winning Rob Ten Pas.

“The Adventures of Johnny Bunko” is touted as ‘America’s First Business Manga’. In the spirit of the One Minute Manager or Who Moved My Cheese, Johnny Bunko offers six simple career lessons.

Given this is the internet I’m not going to spoil the surprise. Either buy the book or visit the Bunko website to learn the lessons. You can read 50% of the book online for free.

The book itself didn’t do much for me. Sorry Daniel, I didn’t buy your book. I read it in about 15 minutes in a bookstore. His website says it’ll take about an hour…

But who cares about me… the book has hit the bestsellers list and is doing very well. It’s a fresh take on Careers. As a manga it’s written in a style that’ll appeal to youngsters questioning their future options. It’s also simple and that’s the way it’s intended to be.

Bunko is also a not-to-be-Googled book. Pink makes this point on his website. We can Google almost anything, eg how to write a resume. Instead, Pink reasons we need strategic lessons. The Post-Google world is emerging!

My summation about this book is… it’s not about the book! Check out the website to see what I mean… Pink has made the book the basis for a movement. He’s built a tribe and a community around a straightforward idea.

It’s precisely what I didn’t like about the book that makes it work… it’s simple, it’s of interest to most of us and it sparks discussion. He’s even created a competition for readers to uncover a seventh lesson to stir the conversation.

Even better, he’s inspired the Bunko Breakfast. From Japan to Romania, people are getting together to discuss the book and their careers. Pink is building the Bunko Nation!

Now that’s food for thought for your next career move!

PS: Bunko is Japanese for ‘library’. Also, Bunkobon is a small book format about A6 in size and the most popular size of Manga comics.

PSS: Book Rapper Issue 2 - How to Think Right was based upon Daniel Pink's A Whole New Mind.

Book Rapper Hot Books Hot Trends 2008

Make Money From Niches
Derived from Chris Anderson’s The Long Tail
The Hot Idea: Digitalization has lowered the profit barrier meaning we no longer need to rely on creating big selling blockbuster products. Instead, small profitable niches become a safe and reliable way to riches.
Author’s blog: http://www.thelongtail.com/
Book Rapper: http://www.bookrapper.com/1_The_Long_Tail.html


How to Think Right
Derived from: Daniel Pink’s A Whole New Mind
The Hot Idea: The reliance on left-brain, logical, rational thinking is no longer enough to be successful in the Conceptual Age. Instead, we also need to be able to use our right-brain, emotional, empathetic, synthesizing brain.
Author’s website: http://www.danpink.com/
Book Rapper: http://www.bookrapper.com/2_Whole_New_Mind.html


Marketing Now-How
Derived from Seth Godin’s Meatball Sundae
The Hot Idea: The new digital and online marketing tools will not be effective if applied to traditional advertising lead, command and control business structures. It’s time to reinvent to take advantage of them.
Author’s website: http://sethgodin.com/sg/
Book Rapper: http://www.bookrapper.com/3_Meatball_Sundae.html


The Four Hour JOLT!
Derived from: Timothy Ferris’s The Four Hour Work Week
The Hot Idea: Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour a week Deferred Lifestyle has reached retirement age. For the first time in 200 years you can re-frame your work ethic into a personal DIY ethic.
Book website: http://fourhourworkweek.com/
Book Rapper: http://www.bookrapper.com/4_The_Four_Hour_Week.html


Leaderful
Derived from: Ori Brafman and Rod A. Beckstrom’s The Spider and Starfish
The Hot Idea: The pendulum is swinging from centralized command and control organizations to decentralized ones. This elevates the importance of personal leadership and creates the demand for the ‘leaderful’ organization.
Book Website: http://www.starfishandspider.com/
Book Rapper: http://www.bookrapper.com/5_Leaderful.html


The Bees Wees
Derived from: Barry Libert and Jon Spector, We Are Smarter Than Me
The Hot Idea: Collaborative communities are the near future now. The power of crowds to innovate, provide customer service, make sales, provide finance and manage projects turns traditional organizations inside out.
Project website: http://www.wearesmarter.org/
Book Rapper: http://www.bookrapper.com/6_We_Are_Smarter_Than_Me.html


The Sticking Point
Derived from: Chip Heath and Dan Heath, Made to Stick – Why some ideas survive and others die
The Key Idea: What’s your big idea? The typical expert spends longer coming up with their big idea than massaging it so it sticks in the minds of its intended audience. This book shows you how to package up your ideas so they’ll land and stick.
Book Website: http://www.madetostick.com/
Book Rapper: http://www.bookrapper.com/8_The_Sticking_Point.html

How to Think Right

Logical, rational left-brain thinking is necessary yet no longer enough.

The right brain skills of design, story telling, emotional empathy, the big picture, playfulness and creating are the keys to success.

Daniel Pink's A Whole New Mind uses a great 'right brain' metaphor that is pulled together into several simple themes.

The content is a good 'symphony' of what is going on and includes some entertaining stories.

A quick and easy read and, if you're in the wrong profession may just scare the living daylights out of you!

Get our RAP: How to Think Right