9 Analyse Everything

Part 9 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

The Obama Campaign systematically tested everything.

Every email, text message, website visit and online ad was analysed and tested to improve conversion rates and boost website traffic. Obama spent more than $16 million on online ads returning a 15 times return on investment.
Action : Continually test, refine and experiment to find out what works best for your campaign. Then test some more.

Derived from Rahaf Harfoush, Yes We Did

Tags: Barack Obama, Internet Strategy, Obama Campaign, Rahaf Harfoush, Social Media, Social Media Strategy, Social Networking, Yes We Did