Brand Worship: How to Turn Your Customers into a Cult Following

Here's our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.
It's derived from Douglas Atkin's The Culting of Brands.
We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more...
Have a click and let me know what you think...

Book Rapper Brand Worship

View more presentations from Geoff Mcdonald. (tags: community marketing)

We Blog 3: How to Make Money From Your Blog

Here's our fourth slideshow RAP of We Blog: How to Create Your Own Media Channel.
It's derived from Michael A Bank's Blogging Heroes.

So how do you make money from your blog?
Well, no one says you have to... but if you do here's four strategies to consider:

1. Blog-a-job
2. Advertise
3. Promote
4. Direct sales

Book Rapper We Blog 3 Blog Money

View more presentations from Geoff Mcdonald. (tags: geoffmcdonald bookrapper)

Join the Microblog set - Start Tweetering, I just did...

In our previous RAP, We Blog, we looked at the whole blogging thing.
As part of this, in our Book Rapper Context, we outlined the path of the web: From websites to blogs and to microblogs.

The easiest way to describe this progression is to say: The web just got faster!

Historically, this acceleration parallels the shift from static single photography to motion pictures. From 'moving pictures' we get the word 'movie', as compared to 'still' photography.
The key here is that when you show a progression of still photos at the right speed you get the appearance of movement.
As Marshall McLuhan would have said, you also get a new medium with a new message. So it is with blogs and microblogs.

Websites started the self-publishing phenomenon. Blogs have accelerated this push because they make it even easier to publish - It's now DIY and adult-proof.

Now, Facebook and Twitter, probably the best known microblogs have come along. They're even faster.
Twitter is pure microblog - 140 characters to say your piece. That's it. No more.
Facebook has the same 'What are you doing right now?' microblog features, plus plenty of others. It's more of a place to hang out in current time whereas Twitter is the message.

The big question about the web is: What's the right speed?
The right speed for movies is 24 frames per second. Any slower and you don't get smooth flowing pictures and the brain doesn't relax and enjoy the movie.

• What's the right speed for your website?
• For your blog?
• For your microblog?
• What are we measuring with this speed?
• Is it the number of times you post new material?

Love to hear your thoughts.

If you want more on Twittering, there's a great introductory article on The Age. It's called Tweet and Greet and it's by Lucy Atkins (February 21, 2009).
The article has inspired me to write this post AND to join Twitter. Rather than watch the action, it's time to join the microblog set and start twittering...
Look out for 'bookrapper' on Twitter. (http://twitter.com/bookrapper)

It's a Short Stack to the top if you to rock Web2.0 style

In previous RAPs, notably We Blog and Marketing Now-How, we've been discussing how the new Web 2.0 tools are changing the dynamics of business.
In particular, the use of social media to promote and market yourself.
There's a great article on The Age website that captures this beautifully in the arena of music.
The article is: Online Band's Net Recipe for Success by Asher Moses (February 16, 2009).
It tells the story of Australian band Short Stack. Too young to play in pubs they have instead created an army of fans on MySpace and YouTube. And now, they're going on a national tour with The Veronicas.
That's music to my ears as it once again shows how the internet is decentralizing big media and the music industry... the spider and the starfish lives on!

We Blog - RAP2 - The Blog Medium - Getting Great Results for Your Blog

Here's our third slideshow RAP of We Blog: How to Create Your Own Media Channel.
It's derived from Michael A Bank's Blogging Heroes.

This RAP looks at "The Blog Medium". The better we understand the Blog Medium, the better the more successful your blog will be. We look at six qualities of the Blog Medium:

1. Niche
2. Global
3. Timely
4. Free
5. Informal
6. Multi-media
   

Have a click through, it only take 4 1/2 minutes, and let us know what you think of the new format.

We Blog 2 The Blog Medium

View more presentations from Geoff Mcdonald. (tags: geoff mcdonald)

We Blog - RAP1 - Why Blog? Why create your own Media Channel?

Here's our second slideshow RAP of We Blog: How to Create Your Own Media Channel.
It's derived from Michael A Bank's Blogging Heroes.

This RAP looks at "Why Blog?" Three main reasons for blogging:

1. Self Expression
2. Create Your Own Media Channel
3. Connect to our Species
   

Have a click through, it only take 4 minutes, and let us know what you think of the new format.

We Blog RAP1 Blog Why?

View more presentations from Geoff Mcdonald. (tags: weblog blogging)

We Blog - How to Create Your Own Media Channel

Too many words, too little time to read them all.

Sound familiar?

This blog has been guilty of a word-avalanche and it's time to explore alternate fields.

Here's our first foray into alternate media, a slideshow... An introduction to We Blog: How to Create Your Own Media Channel.
It's derived from Michael A Bank's Blogging Heroes.

Have a click through and let us know what you think of the new format.

Here goes...

Book Rapper We Blog

View more presentations from Geoff Mcdonald. (tags: rap resources)

Well... what did you think? Feel free to comment, or add it to your blog.