Meatball Sundae

What business are you in? Marketing delivers the answer to that and marketing just changed!
Old Marketing was about selling beige products to beige people by interupting them with advertising.
New Marketing requires a product worth talking about and tools to attract interested people to your offer.
Seth Godin points to something big! Every single business model is under question. New organisations designed to take advantage of the new rules will
overtake those trying to add them to their existing operations (adding sweet toppings to your meatballs). If that sounds like your business, look out!
In our RAP, we've rearranged Seth's 14 marketing trends into the Book Rapper Marketing Map to make it easier for you to thrive in the digital marketing era.